In 2013 TAZ was able to make a significant strategic step by leaving its own event business behind and focusing completely on technology licencing. Organizing events allowed us to get all-important feedback from the participants and thus, maximize the enduser experience. From 2010 onwards TAZ had arranged numerous corporate events in all terrains for teams of size 4 to over 500. Now TAZ is getting regular feedback from and via our numerous licensees and continues to be able to develop its products with a close link to the real challenges and opportunities across our customer segments.
Originally TAZ offered FlagHunt outdoor strategy game to the corporate teambuilding segment. ActionTrack platform was the key product that allowed TAZ to offer its technologies to several customer segments worldwide. During the last year, we have extended our B2B customer segments to cover corporate training, school education, well-being, travel, nature parks, amusement parks, theme parks, resorts, attractions, leisure industry and marketing.
TAZ has a strategy to form sales partnerships with the best domestic and international players in each segment. TAZ will strengthen its already strong partnership with Bluehat Group and Catalyst Global, enabling truly global event and training solutions to large international corporations. This partnership has also a great potential to cover additional customer segments worldwide.
Recently TAZ signed a sales partnership agreement with Global Initiatives Partners, based in Chicago, USA. The key people at Global Initiatives Partners have a long background in helping startups to succeed in USA as well as globally.
In addition, TAZ is proud to announce its entry to India with a licensee in the corporate events segment. India is a huge market with a rapidly increasing middle class seeking for new services and products. D’frens (www.dfrens.com) will utilize TAZ technologies in various ways to provide large events and new experiences all around India.
In the near future TAZ aims to continue to grow its partner network to cover more customer segments and more countries. We have several very interesting discussions and negotiations going on, and we are looking forward to announce more partners soon.